Strength of immersive tech is a reality

Jamie Hardesty investigates how the North East’s immersive technology credentials are bolstering the region’s digital landscape

Immersive technology describes tech which extends or alters our current reality, creating interactive and engaging digital experiences
It harnesses hardware, software and user interface to produce virtual reality (VR), augmented reality (AR), mixed reality (MR) and extended reality (XR) experiences
Government has identified the North East as a leading UK immersive hotspot with ‘high potential sector and market opportunity’

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